The Chairman of the Board of Directors, Elia Nuqul, founded Nuqul Brothers Company on January 1, 1952 in Jordan as a trade and import company for foodstuff. This modest operation has grown over the years to become a worldwide corporation embracing a number of ventures in the Middle East region, and has been distinguished for its emphasis on ethical business practices and an appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established and soon became the region’s flagship brand for hygienic paper products.

Over the decades, the Group worked to expand regionally and to explore new investment and business opportunities. Today, Nuqul Group runs different investments and industries led by an empowered team spanning several continents. Operating under Nuqul Group, are Fine Hygienic Holding (FHH), the umbrella for the Group’s paper business, and Eagle Holding, the Group’s investment arm managing diverse industries and investments in different economic sectors.

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Reflecting our Founder’s life gained principles; Nuqul Group proudly practices the following: 


  • We inspire our people to achieve greatness.
  • We respect each other's opinions and cultural diversity.
  • We believe that integrity is important to ensuring the mutual success of the Group and its stakeholders.
  • We believe in setting clear objectives and strategies in all of our investments and companies.
  • We strive to achieve top value for our brands.
  • We are critical judges of our own performance and goals.
  • We, along with the brands we manage, work to ensure that the community is given proper attention through our CSR initiatives.
  • We work confidently and maintain mutual trust with our customers, suppliers, partners and other stakeholders.

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    • Accountability
      Taking responsibility for our actions and notions.
    • Commitment
      Dedication to achieving our goals and executing all measures with proficiency.

    • Community
      A sense of responsibility and need to contribute positively to society and the environment.

    • Diversity
      Respecting all opinions and assuring constructive dialogue is achieved.

    • Empowerment
      Empowering our people and supporting their decisions.

    • Integrity
      To act ethically without compromising our values.

    • Leadership
      Taking the lead and setting an example for others to follow.

    • Quality
      Working resiliently to deliver excellent products and services.

    • Respect
      Nurturing an environment of mutual respect for positive growth and good teamwork.

    • People
      To support individuals in achieving their full potential.

    • Ownership
      Dedication to tasks and taking full responsibility for all actions.

Nuqul Group’s History Along The Years